top of page
Frame 18140757 (2).png
Ellipse 234.png
output-onlinegiftools.gif
Group 7.png

Hi there, I’m Apurva, a Product Designer based in San Francisco. I strive to create humane experiences that feel good.

Group 12141886.png

✨I cherish looking at things in their larger context, drawing patterns, and finding the small changes that can lead to large systemic impact. Collaborative environments are where I thrive.

👩🏻‍💻 Previously working @Dailyhunt, building Josh in a fast-paced, blitzscaling environment - balancing business, user needs, and technical constraints across iOS and Android.

work

Case Studies

Frame 18140757 (3).png

Dailyhunt App - Content & News Aggregation in 14 local languages

🚀 Sprint-based revamp to shift the Product vision and provide          end users a seamless news reading experience     

                        

🎯  Resulted in 6.5% (18 Million) increase in the Monthly Active Users

Product Revamp| Sprint | Research | UI Design | User Testing 

Group 3273.jpg
ezgif.com-gif-maker (8).gif
Frame 18140757 (3).png

BART System Enhancements

🔎 Designing a solution to make the riding experience better             for BART riders

 

 🎯 Finding the most impactful intervention point in the system

Research | System Mapping | Ideation | UI Design | Prototyping

Screen Shot 2022-06-03 at 5.29_edited.jpg
ezgif.com-gif-maker (3).gif
Frame 18140757 (3).png

Golftripz - Golfer Services

🚀 Client Project to make the Golftripz website experience better 

​

🎯 60% reduction in the required number of clicks for golf holiday          booking and 50% reduction in the total no. of pages on the site 

Research |  UX Design | Copywriting | Desktop & Mobile

Screen Shot 2022-06-03 at 5.29_edited.jpg
Screen Shot 2022-05-31 at 10.55_edited.jpg
ezgif.com-gif-maker (2).gif

Josh - India's largest Short Video Maker App

🚀 Product launch in the race to fill the market gap and replace                TikTok after its ban in India 

 

🎯Resulted in 100M+ downloads in 6 months and $400M in                 funding from companies like Google & Microsoft

Research |  UX Design | Copywriting | Desktop & Mobile

Screen Shot 2022-06-03 at 5.29_edited.jpg
Frame 8.png
Frame 18140757 (3).png

Waste Management 

🔎 Research-focused project to understand human                      behaviors and propose policies and suggestions to                solve this wicked problem

 Complex Systems | Research | Policy Suggestions 

image 9.png

Freelance Showcase

Screen Shot 2022-07-18 at 6.01.35 PM.png
Group 12141891 (1).png
3752745.png

Seristo

Helping people sell and monetize their time with time-based service listings integrated with payment gateway and automated scheduling to their calendar

 Design Systems |  Information Architecture | User Flows | UI | Web Application

image 55.png
Group 12141890.png
3752745.png

DusMinute

Transforming how communities live by giving them access to amenities at their doorstep.

 UI Design | Prototyping | Mobile Application

iPhone 12 Graphite Pro Top View Mockup.png
iPhone 12 Graphite Pro Top View Mockup (1).png
bottom of page